GOGO Tours is one of the most well known youngster travel brands in the Netherlands. It’s a fun brand and its product offering is targeted towards people between 15 and 24 years old. The old website was looking out of date and in order to keep its position in the market, a redesign was needed. Since we were also working on rebranding Sunweb, we wanted to make this transition as efficient and future-proof as possible. And to facilitate a better workflow in our tech department and a more consistent output, we initiated a Design System project to serve both the GOGO redesign and the Sunweb rebrand. Eventually this system was going to be rolled out across all Sunweb brands.

Our main goal was to elevate the GOGO brand to make sure we were appealing for our audience and to stay relevant. We also used this product to get buy-in from the business for a Design System that we could roll out over multiple brands within Sunweb Group.

To build in an efficient and uniform manner, we started building out our design system once we nailed down the structure and visual direction. We added branded color tokens, a set of typography styles and other foundations. This allowed us to build UI components and patterns quickly and consistently.